Through our magazine, website, and events, our aim is to connect consumers with local growers, retailers, chefs, and food artisans. We will bring you the stories about new products, old ways, markets, restaurants, must read books, and thriving traditions. We are part of a growing national movement that is encouraging people to eat more locally grown and locally produced foods. By eating locally, we help sustain the small family farms that grow these foods, we enjoy food that is fresher and healthier for us, and we help reduce the cost to the environment - and in dollars - of transporting foods over long distances. We become good stewards of our community by the choices we make. Join us and eat local because it's delicious, gratifying, and easier than you think. San Diego's food heritage will only thrive because all of us want it to.          

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