According to the laws of attraction, creating a vision board is one of the primary practices of manifesting. You tell the universe what you want, and the universe delivers. If only it were that easy—but surely there is something to it if you are willing to put in the work.

Food Vision 2030 is an 18-month project led by the San Diego Food System Alliance (SDFSA) and a steering committee with input from local stakeholders designed around three goals: to cultivate justice, fight climate change, and build resilience. Earlier this summer, SDFSA invited San Diego County residents to share their needs and aspirations related to food in their communities; over 2,200 individuals participated, with 55% of the respondents being food workers or residents of marginalized communities.

“This year’s pandemic, climate disasters, and events highlighting deeply entrenched racial

injustices reinforce that transforming many of our systems is more important than ever,” says

Elly Brown, executive director of SDFSA. “The food system, in particular, can be a powerful lever for elevating social, environmental, and economic equity for all. Changing the way we grow food, move food, share food, and think about food ultimately changes the way we treat the planet and each other.”

Early previews find participants are most concerned about reducing hunger and food insecurity, minimizing food waste, and reducing racial and ethnic disparities, while many expressed interest in seeing more community gardens, composting programs, co-ops, and urban farms. Finding healthy, affordable, and culturally appropriate food was the most important issue to participants in City Heights, Logan Heights, and National City.


What Do San Diego County residents Want for Food Vision 2030?

"I want food to be more visible, accessible, and present for underserved communities across our county."

"One hope is that people will see more food growing and be able to access fresh, affordable products."

"I hope that San Diegans start seeing the entire food system, start to finish, in their own community. This includes where their food is being grown, how it is produced, what happens to their food waste, and who is doing all of this work."

"Food and the people who prepare it are valued as much as any other professional in the economy."

"My hope is that there will be more opportunities for community gardening and access to growing and finding cultural goods."


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