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San Diego Grown: The Good Food Showcase Connects Local Farmers & Institutional Buyers

The annual Good Food Showcase promotes health and nutrition through food service, education and community building.

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December 23, 2019
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Hosted by Community Health Improvement PartnersFarm to Institution Center, the Good Food Showcase is a celebration of San Diego’s large and diverse local food system, and the passionate growers, distributors, buyers, and community advocates within it.

The annual event creates a platform for local growers to connect with buyers representing schools, hospitals, and other institutions. Through these connections, access to local food is afforded to thousands of San Diegans.

This year’s Showcase brought together over 200 attendees from local school districts, hospitals, early childcare centers, universities and restaurants and connected them with local growers to encourage more consumption of locally grown, fresh, healthy fruits and vegetables.

The keynote presentation came from Endeavor Shen of Sundial Farm, who told his story of connecting with Escondido Union School District to provide local produce.

The event also included a panel session with distributors from across the region and a special recognition of outgoing San Diego County Farm Bureau Executive Director, Eric Larson.

Small group discussions were held between farmers and buyers and 90.4% of the surveyed partners expressed increased interest in buying, selling or distributing local and regional food.

The event would not have been possible without generous sponsorships from American AgCredit, Sunrise Produce, and United Healthcare Group, and donations provided from Daily Harvest Express, Rio Del Rey Heirloom Beans and Alchemy San Diego.

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