The vibrant watercolor illustrations swimming across our May/June 2018 cover were originally painted by Ubaldo Riboni for the San Diego Food System Alliance’s FishTales pilot campaign.

Riboni has so far contributed 22 rendered paintings of San Diego-caught fish species to support the campaign, which seeks to educate seafood consumers and connect them with local fishermen

Check out the local fish information cards at

FishTales provides information and resources about the social, economic, health, and environmental benefits of local seafood. The intention is to promote San Diego’s fishermen and establish San Diego as a seafood dining destination.

Ubaldo's images are a stunning representation of the diversity of species available from our coastal waters.

The SDFSA also works on invaluable sustainable food system initiatives for the region, like Save the Food San Diego, Faces of the Farm Bill, and Carbon Farming. To learn more and find out how you can contribute to developing and maintaining an equitable, healthy, and sustainable food system for the benefit of all people in San Diego County, vist

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