I was born and raised in Northern California, lived in Costa Rica for about 3 years, and recently moved to Oceanside to open the new Pure Project brewery.
After a lot of time on my hands drinking subpar beer in Costa Rica, I decided I would try making my own, which eventually turned from a hobby into a business idea.
Most of our beer is sold throughout our 4 (soon to be 5) retail tasting rooms, as well as online through our website. Otherwise, your best bet would be shopping at high-end bottle shops or markets.
I wish I got out more, but I haven't. I'm really enjoying a beer we recently released called Only Yesterday, which is a traditional English-Style Pub Ale.
Ingredients and attention to detail matter. Don't make sacrifices in the quality of ingredients you are using, you can taste it! Go fresh, local, and organic whenever possible.
Most people request my spicy margaritas. Be careful, these go down easy and you'll start feeling them before you know it!
Rim your glass with Tajin, then fill generously to the top with ice. Pour margarita over the top of the ice (use a strainer if you don't want the serranos in your glass). Enjoy!
I'm really enjoying soups right now with the colder weather, specifically pho or ramen.
The people. There are a lot of hard-working and respectful owners and workers in this city who put a lot of passion and pride into what they do. It's really cool to see all the innovation and unique cuisines coming to San Diego recently.
Favorite Bar = Polite Provisions & Live Wire
Favorite Restaurant = The Joint OB & Cantina Mayahuel
Shopping = Frazier Farms or Primo Market (Taco Tuesdays for $0.79, you can't beat that!)
I'm a huge fan of J.R. Organics. They are one of the pioneers of organic farming in Southern California. We've worked with them since the day we opened to source some of the best ingredients for our beers. They have a strong presence at almost every farmers’ market and their CSA program is absolutely amazing. Best strawberries you'll ever try!
To continue to use our platform and spread awareness of the importance of a sustainable agricultural system and the environment as a whole. We donate 1% of all of our sales to local and national nonprofits that focus on helping our environment and creating awareness. We are bigger than beer.
Be sure to visit Pure Project’s many tasting rooms. You can read all about the recent opening of their new headquarters on ediblesandiego.com.